Detail of : Marketing & Ecommerce Specialist Job Openings in New York
Reference Code: 35165
Marketing & Ecommerce Specialist
New York, NY, US
Permanent Panerai is a high-end status sports watch brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club. The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.
Marketing & Ecommerce Specialist North America, Inc. 645 Fifth Ave., New York, NY 10022 JOB DUTIES:
Partner with Marketing and PR teams to develop and implement procedures to identify advertising needs to increase sales on Ecommerce channel. Work with the marketing/PR team to create brand awareness and launch CRM programs to drive loyalty. Contribute to annual plans and on-going planning. Review Search Marketing (SEM) and Social media, including competitive research, platform determination, benchmarking, messaging and audience identification, AB testing to review and assess position in the marketplace. Understand the brand's CRM strategies and help its execution to ensure Ecommerce is supported by CRM. Liaise with brand leadership on suitable enhancements to ensure that Ecommerce channel receives the required upgrades. Provide guidance on local tests of new technologies and releases, and report and track bugs. . Ensure all leads are followed, including daily follow up with the brand ambassadors. Assist in marketing and Ecommerce budget process. Perform daily support and monitoring of e-commerce channel key metrics (sales, traffic, returns) and model stock. Perform daily sales reporting. Review fraud and any after-sales disputes. Responsible for trade marketing for all boutiques and wholesale Point-of-Sales (POS). Devise and evaluate methods and procedures for collecting data and arranging to obtain existing data, including assisting with reporting and overall analytics to gain a better understanding of the brand’s overall business, performing monthly reporting activities, serving as the analytics support back up for the team, and assisting with pulling data from SAP for Business Plans. REQUIREMENTS:
Master’s degree or equivalent in Business Administration, Business Management, Marketing or a related field and 2 years of experience in position offered or related, including 2 years of experience with: managing and marketing licensed brands in an international environment; marketing of watch, jewelry or luxury goods in domestic and international markets; budget management and ownership over multiple areas including media, events, Public Relations and product placement; channel marketing in the watch, jewelry or accessories industry, managing programs for both department stores and independent retailers; performance Marketing, in particular SEA (Search Engine Advertising), programmatic and paid social; digital marketing analytical tools, including Google Analytics, AdWords, MS Office, Social Media tools, SAP. TO APPLY:
Send resume to North America, Inc. at Jobs@richemont.com and reference position title in subject line.
Should you are interested and qualified, please apply in confidence by filling online application form at :
Application will be treated strictly confidential .
Only short-listed candidates will be contacted.
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